• Tue. Apr 23rd, 2024

The best web analytics tools you should learn

Best web analytics tools

Website analysis is the most important part if you want to grow and rank your website smoothly. With the help of some best web analytics tools, you can analyze your website accordingly. If you regularly analyze your website, you will find out which web part needs improvement. 

If you want to generate customer conversions, improve traffic, and better user experience for your website. And learn about how your website is going against the competition; then, you must learn how to analyze your website. 

If you are unsure which web analytics software will be best for you, don’t worry. Here is the full guide, where I will explore which tool is best for you. And will let you know about the free and premium tools. And you can check all tools according to your needs.

Importance of the best web analytics tools

Web analytics tools are fundamental software for any website or digital marketing campaign. These tools are designed to understand how users interact with your website and online content. Like: where the visitors are coming from, how long they stayed on the site, their activity on your site, etc. In a word, you can keep track of your website visitors using this tool.

All in all, we have listed the best web analytics tools which you can use in 2023 to check your website performance. Which will be best for you in terms of features and benefits? All the details of the top 5 analytics tools are given below:

Google Analytics – one of the best web analytics tools

If you want to track your website best, you must use Google Analytics. It is a free tool that provides comprehensive website analytics, including traffic movements, user behavior, and conversion tracking. Using this software, you can always track your visitors’ engagement and activities on your site. This software is widely used for small to medium ranged businesses.

Best Features

  1. This software always shows comprehensive website analytics. All the data can be used to optimize the website for better results.
  2. Google Analytics has a user-friendly interface that is easy to manage by any business holder.
  3. This tool is absolutely free to use. There are paid options available too. But the free version provides many features that can meet your requirements.
  4. Google Analytics integrates smoothly with other Google products, including Google Ads and Google Search Console.
  5. This tool allows businesses to track the performance of their ad campaigns and optimize search engine rankings.


  • While Google Analytics has a user-friendly interface, it will be very hard for you if you don’t know how to operate this tool. So you have to learn first.
  • Google Analytics provides data for a limited time period. This means that users may be unable to access long-term data when needed.
  • Google Analytics provides customizable reports on time, but the customization has limitations. It will need Premium for more features.
  • Google keeps updating all the time. So users may get confused about it at the beginning.

Another best web analytics tools are Adobe Analytics.

This tool is right for you if you already know about Adobe usage. It is an advanced data collection tool that collects data from multiple sources and also collects real-time reports, organizes, and optimizes your visitor’s data according to adobe clouds.  And always give you very detailed information. This amazing tool is particularly used for large businesses.


  • Adobe Analytics always provides real-time data; this feature lets you see how your website performs. You can make a quick decision with these features.
  • This tool provides predictive analytics data so businesses can forecast future trends based on historical data.
  • This tool also provides data visualization to create visual representations of your data.
  • It is also integrated with other Adobe products, such as Adobe Experience Manager, Adobe Target, and Adobe Campaign. That’s why you can create a complete digital marketing solution using this tool.


  • Before using this tool, you must learn how to operate it because it may be hard for beginners.
  • And their customer support system is not well documented, though.

You can customize your package as they are not free. You will get a quote after giving them your mail address. 

Mixpanel-Best Web Analytics tools for New Site

This powerful tool allows businesses to track user engagement in real-time. You can analyze and improve your website as to how visitors behave throughout your website.


  • The great feature of this tool is funnel analysis, user segmentation, and A/B testing.
  • It always gives you real-time reports on visitors’ behavior.
  • The dashboard is very user-friendly, and you can easily manage it independently.
  • This tool analyzes the user types and their searches. You will also get an event tracking option in the dashboard. 


The only problem is that it is not free at all. You have to purchase this premium plan. Because free plans have very few features, which may not meet your requirements. And premium starts at 25 USD per month.

Matomo-Best Web Analytics tools for Biginer

Matomo, known as Piwik, is an open-source and best web analytics tool that provides businesses with detailed insights into their website traffic. Unlike other analytics tools, Matomo gives your business complete control over your data. It is 100% secure, and  1 million websites are already tracking their performance using this platform.


  • The user-friendly dashboard will provide you with the data you need instantly.
  • One of the key features of Matomo is its flexibility because it can be installed on a company’s servers or in Matomo’s cloud service.
  • Matomo also offers many analytics features,:  including real-time visitor tracking, page view tracking, and event tracking.
  • It offers 100% ownership of its users.
  • With this tool, you can rank by keywords


  • Setting up and managing Matomo can be hard and may require technical knowledge. 
  • Matomo has limited third-party integrations for marketing tools.
  • This tool may slow down your website if not properly configured from the dashboard.

You will get a 30-day free trial. Afterward, you must purchase a premium plan, which costs 30 USD. But if you need additional features, you have to purchase according to the features.

VWO- the best web analytics tools

Visual  Website Optimizer (VWO) is a powerful platform for website optimization and A/B testing to improve their website’s performance and user experience. It is a popular testing and conversion optimization platform that creates new ideas to increase your online revenue.

And also, this software contains an easy-to-use interface allowing users to run A/B tests, multivariate tests, and other experiments without technical knowledge or coding skills. This tool is ideal for small and medium-sized businesses; you don’t have to hire developers.


  • One of the key features of VWO is to track user behavior and identify the specific areas of the website that need improvement. 
  • VWO’s heatmaps, session recordings, and click maps give your businesses a clear picture of how users interact with your website in real time.
  • Engage your visitors where they drop your site and drive them back to your website.
  • VWO is integrated with third-party tools like Google Analytics, Salesforce, and HubSpot. 
  • It always analyzes your data and grows your website conversation with new ideas.


  • We already know VWO has a user-friendly interface, but it can be quite complex, especially for beginners. Setting up experiments, designing variations, etc. 
  • The support team is only available during business hours, which may not be good for international customers. They may need instant support but no way.
  • This process can slow down website performance, negatively impacting the user experience and potentially harming search engine rankings.

VWO can be expensive without all of these, especially for businesses requiring more advanced features. This may make it less accessible for small businesses or those with limited budgets. VWO engagement will cost 99 USD per month, which is the lowest among all plans.


In this article, we have discussed the five best web analytics tools that will help you to grow your business smoothly so that You can choose anyone according to your specific needs and budget.

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